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You might be wondering what are the best email marketing tools you can use. Well there are many and you can choose them based on your needs.

In case you’ve been wanting to create your own professional emails instead of using outlook then you are at the right place. With MS Outlook you can send multiple emails but you can not get the same benefits. So I wouldn’t recommend  it or any of the search engine emails like Yahoo, GMail when there tools designed to help you build a list the right way.

Some of this tools listed here come with a free version or a lower price to help you test them for a while before upgrading. Most of this tools accept PayPal as their payment method so I would advice you to open a PayPal account.


MailChimp is one of the leading email service providers with over seven million users. Is one of those that offers free version for life. With a free email account you can get up to 2000 subscribers and send up to 12000 emails per month. Well you can also design your campaigns with their easy to use application. But the premium version is far better than the free one since you get every service. Their premium version start from $10 a month. It also accommodates a bigger team of up to 85 000 subscriber with their $450 per month package. This is the first email marketing tool I used and I had some good experience using it. It won’t take time figuring it out, it has a simple user interface.


Aweber is one of the older email service provides on this list. If you are still starting out on list building and want a more professional low cost ESP then go for Aweber. It features signup forms, autoresponder follow ups, customizable HTML templates. You can also turn your blog posts into email newsletters. It uses a drag and drop to design also most everything. You don’t have to worry about how to use it. It has a free trial of 30 days while the premium package start at $19 per month. You can get up to 500 subscribers with this package which is enough for new bloggers who want to get started.


This is another of the greatest email marketing tools. It has a lot of features including landing pages, email forms and webinars. GetResponse is more advance compared to most ESPs in terms of features and looks. They also have a free trial to let you test things out for 14 days. If you want to start receiving the best service you can go for the paid version. Their smallest package starts at $15 per month, which gives up to 1000 subscribers and goes to $799 for the bigger package. You don’t have to sign up for a contract meaning you can just stop paying if you don’t want to use it anymore.

Constant Contact

This one of the of the best email marketing tools that gives you the longest free trial of up to 60 days. Constant Contact has several auxiliary tools you can use like event marketing tools and survey tool. Is not too pricey if you think of it, you can get started from $20 per month. With Constant Contact you get to customize templates and you get  built in analytics and social sharing.


MailJet offers a free plan just to help you get started in your campaigns. For just $7.49 per month, MailJet is one of the most affordable email marketing service providers. Is also one of those that has a drag and drop feature and decent templates to design your campaigns . You get email marketing widgets to help you capture emails from subscribers. With MailJet you can send up to 30 000 emails per month.


With iContact you get a lot of email marketing templates with a simple interface. No design skills required to use this platform, you can drag anything to design your newsletters. You also get the social sharing, which allows you to share your content to various social channels including Facebook, Twitter and LinkedIn. The iContact prices start from $14 per month for 500 subscribers. And you can get up to 10 000 subscribers for $79 per month.


Mailerlite brings in a different dimension all together. Is a free tool that allows you to build a list of up to 1000 email subscribers and there are no limits as to how many emails you can send per month. In terms of features Maillite a drag and drop editor, list management and more.  This tool comes with build-in landing page application and also with popups. You can embed the popups into your blog or website with ease. MailerLite enables you to integrate common email newsletters with marketing automation dimensions. The price start at $10 per month for up to 5000 subscribers and you get up to 50 000 subscribers with $100 per month.

Benchmark Email

The Benchmark Email features are similar to the MailChimp features. Is a free email marketing tool which gives you up to 2000 free email subscribers and you can send up to 14000 emails per month. It makes it simple to manage your email list and you can also do A/B testing. You can customize sign-up forms for different social media sites including your website. You don’t get all the features in their free plan so if you need more you can take the $12 package to get more.


StreamSend is not free but you do get a 30 free trial to test it out. The features are great since you get to manage your list, easy optin and optout, importing and exporting of contacts and so on. The plans start from $20 per month for up 2000 email subscribers. The most attractive feature on this tool is the email analyzer which lets you test messages in multiple email clients.


So far we spoke of free and low cost with free trial now we go Pro. This is a more pricey but the best email marketing tool. You don’t have to complain about the price because of the service they give you. ConvertKit is also one of the advanced ESP’s and you are charged base on the number of subscribers you have and the price starts at $49 per month. If you are looking to build a big list or go Pro in your affiliate marketing business then ConvertKit is the ESP you need.

Vertical Response

Vertical Response is not just an one of the best email marketing tool. Is more like a all in one tool with features such as social media marketing, event marketing, online surveys and many other tools. You can select from many templates and also be able to do email analysis. This is a extensive platform and It also includes sharing capabilities. It offers comprehensive reports that are  easy to analyse. If you are more into insights and want a email service provider that  can use then Vertical Response is yours.

Final thoughts

As you can see there many best email marketing tools you can use. You just need to choose the one that meets your needs.  They all have their pros and cons which can be easily spotted. In terms of high quality low cost email service provider you can use a tool like Aweber, But if you want a completely free tool then MailChimp can be considered. Apart from those two you can make a decision mainly on the features provided.

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