Wanting to know how to get traffic to your website is one of the most important things. This includes how to get organic traffic and paid traffic. Your website will not survive if it does not receive traffic.
This post will cover all the methods you can use to get traffic to your website. I personally use most of this methods to get maximum traffic and to grow my sites.
The first thing in getting traffic is to have a plan, have a clear goal on how much traffic you need after how long.
Start planning your traffic techniques so that when you execute them you already know that they will work.
Getting traffic to your website is part of search engine optimization. Actually the ultimate way on how to get traffic to your website.
What is search engine optimization?
Search engine optimization is the technique used to get organic traffic to your website. You do this without having to pay, but it takes much longer than paid traffic. The only great thing is that if you do it right, you can get traffic for life.
The aim is to rank high on search engine results pages, SERP’s, in most search engines. Getting on the first page of search engines is everyone’s dream.
It takes a bit of work to get there, but if you do it, you can find yourself on page one in Google.
Do not worry about other search engines if you get on page one on Google you will eventually rank high on other search engines.
Is very important to understand how search engines work if you want to get traffic to your website
Follow these steps on how to get traffic to your website.
Do your keyword research
This should be your first step in your journey to getting traffic. You have to learn how to do keyword research and include relevant keywords in your content.
This keywords will help in your search engine optimization process.
Keyword research is about finding the right keywords that people use to query the search engines. With proper research you will be able to include the right keywords in your text.
Learn to use some of the free and paid seo tools, some of them include the keyword research tools.
The first tool you can use is the Keyword Planner Tool from Google. Find out which keywords have a competition and high click through rate.
They will be easy to target, most of your competitors might be using the same keywords. So you need to aim to out rank them.
Use Google autocomplete to find out which keywords most people search for. Select one focus keyword and some of the remaining as supporting keywords.
The best keywords to go for are the long tail keywords. Long tail keywords such as “how to get traffic to your website” will give you a high chance of ranking.
Start a blog
You might be wondering what starting a blog has to do with getting website traffic. I will explain in this section.
One of the methods that will help you on how to get traffic to your website is to start a blog. Include a blog on your website, a blog will increase your chances of getting traffic.
Anyone can learn how to start a blog, if you can not do it yourself then find someone to help you. Websites that have blogs get more traffic to static websites.
Search engines are always looking for content, content creation is like food to search engines. They survive on content and they reward quality content.
A blog will make your website dynamic, which is the main objective. Create and post content on weekly bases, if you can’t do it on daily bases. At least one a week will be good enough. All companies that have blogs on their websites show a huge improvement of traffic.
With a blog you can get organic traffic which can benefit you in the long term.
A great tool that will help you start a good blog is WordPress. If your website is not done with WordPress consider reviewing it. It is easy to customize and optimize.
It also has great plugins that can help you with almost anything you can think of. So I recommend starting a blog with WordPress, that’s what most people use anyway.
Create quality content
The time consuming way on how to get traffic to your website is content creation. But no website can survive without content creation. Content helps search engines to drive traffic to your site.
The next thing to do is to create content that most people in your business are looking for. Remember we started with keyword research, right? The keywords you choose to use should be included in your content creation.
Create a lot of content, more content brings more traffic. You can create blog posts, ebooks, infographics, email newsletters, slides, social media posts, videos and more.
Basically you will need to combine all your internet marketing strategies in one using content.
Find out what your competitors create their content then emulate. You don’t have to copy everything as it but to have an idea of how they do it. Learn how to outshine their content creation.
You need to create quality content for people to find your website. We already spoke about starting a blog. This means you need to create content for your blog or website.
Content can be anything from text to videos and images. But the best way to start is to write long content with the inclusion of keywords.
Focus on writing long content, like 300 words and above. Longer content does well on search engines like Google. It ranks high especially if it is well optimized.
It will be easy to include the long tail keywords in a long content. And also creating long content is an easy way on how to get traffic to your website.
Include images and videos in your content, they are good at drawing attention. They also rank well in search engines when optimized.
Optimize your pages
Search engine optimization is a method that uses free methods to get traffic to your website. You should target traffic that will be spontaneous.
Organic traffic is the best because it is long term. These are the things that you need to optimize to get traffic to your website.
You will need the Yoast SEO plugin for this or you can use the All In One SEO Pack. Both plugins are good for on page seo optimization.
Optimize your homepage first, the home page is the first page that people will go to. Even search engines visit your home page quite often. Optimizing it helps you to get direct organic traffic.
Post Title – Choose a title that most people would click on. Include your long tail keywords in your post title.
Meta tag – Write a 150 word text that includes your focus keyword. This is what people will see on the SERP’s page.
Alt tag – Optimize your images and videos, name them accordingly including your focus keywords.
Body – Sprinkle your focus keywords in your body thus including your supporting keywords as well.
Keyword Density – Count how many times you have included your focus keyword in your text. The appropriate percentage is between 2% and 4%. Whatever you do, do not cross over the 4% rule.
Internal links – Interlink your website pages, build links within your website. Find a way to link your pages together, even your posts. If your posts talk about something related to another link them together. Make it look natural so that it is easy to read.
Optimize your social media profiles
Now enhance your internet marketing strategy with social media marketing. Social networks are a sure way on how to get traffic to your website.
Create and optimize your social media profiles. In your profiles you should include your website URL, it will make it easy for people to find it.
Choose which social networks you would like to use. I like to keep only four, which makes my social media marketing strategy easy to manage.
Is hard managing too many of them so pick at least four and master them.
My preferred social networks to drive traffic to my blog:
Facebook – The number one social network in the world. Which is the number source of social traffic. Is easy to post, comment, manage and so on.
Twitter – A micro blogging platform that allows you to post little messages. Build a twitter following and post more often on your wall. Let people retweet your posts and let them go viral.
LinkedIn – A more business-like social network, good to attract business minded people or professionals. You can also create your profile and a business page.
YouTube – The second largest social network good for creating videos and sending traffic to your site. Optimize your YouTube videos and make them rank high. YouTube is a great platform for video marketing strategy, and a great way on how to make money online with a little effort of uploading videos on regular bases..
They can rank high in both YouTube and Google since YouTube is owned by Google.
Here are some of the social media tip that will help you get traffic to your website:
- Post on regular bases, try posting 3 times a day, in the morning, afternoon and at night.
- Be consistent, post in all social networks around the same time.
- Engage with your friends, comment on your friends posts and build close relationships.
- Retweeting other people’s tweets will make you recognized by many people and they will like to connect with you.
- Include images and videos in your posts, they have a way of bring awareness
- Monitor your social media performance by using social media management tools.
- Add a social share button on all your blog posts, allowing your readers to share your content with their friends. This is a very simple social media marketing strategy that most websites use.
Use the off page seo techniques
This is the second best seo strategy on how to get traffic to your website. In fact social media marketing falls under the off page seo optimization technique.
Use as many ways to drive traffic to your website, you can do so by doing the following.
Search engine url submission
Submit your website url to different search engines. This is actually the first step of getting traffic. Search engines need to know about your site in order to index it.
Do guest posts and blog commenting
An effective way is to know how to promote a blog, guest posting is one of them. Build relationships with other bloggers in your niche and ask if they do need guest bloggers.
Write quality content as if you are writing for yourself. Do your research before writing that post and share what’s on your heart.
Comment on other blogging sites in your niche, this brings a lot of good traffic. Answer questions in those posts and share your link if you can.
Post in forums, share some of your ideas and tips on forums related to your business or niche. Find as many forums as you can pick your best five and be a regular.
Fund SubReddits on Reddit.com and start a topic sharing your experience and everything you can about your industry.
Also with directories, submit your website url and write a bit of description about your website. Include your logo if you have one and upload it.
All of this will help you get backlinks to your site, which is a great off page seo strategy.
Use classified Ads
Classified ads might not be so popular amongst many internet marketers but they still work. Find classified ads websites and start checking which ones you can use to advertise your website. Include you site url in every ad that you create.
Use email marketing
The email marketing strategy is one of the sure ways to bring people back to your website. Build a list and find email subscribers. Include your site url in most of your newsletters.
This will help you on how to get traffic to your website. Email marketing strategy is also good for some who want to do affiliate marketing and make money online.
For those of you who have no money yet to start your email marketing you can use free email marketing tools. I use MailChimp, you can have up to 2000 subscribers on your email list. You can also build your email campaigns with this tool.
Make your site mobile friendly
A mobile friendly site is no longer an option and is a must have. Most people use mobile devices to surf the web so if your site is not responsive you might lose many visitors. You have to make your website mobile friendly, so it is viewable on all devices.
Install this plugin to make your site responsive is called Touchy: A WordPress Mobile Plugin. It will assist in creating your site to be mobile friendly.
Another plugin you need is Accelerated Mobile Page(AMP). Is good to increase your site speed on mobile devices.
Increase your site speed
No one has time for a slow loading website.As a site owner you should increase your website speed so that your website loads fast. If your site loads slow then you can find yourself losing a lot of visitors.
Install the W3 Total Cache plugin on your website dashboard if you are using WordPress. Activate it and let it do it’s work.
Use the Google PageSpeed Insight to check your page loading speed. See what the tool suggests you should fix. Fix those problems slowly that will help you increase your site speed.
Use paid traffic
I heard to save this one for last. This method can be used by those who have a budget set up to do advertising. This definitely is another way on how to get traffic to your website.
There are many ways you can use paid traffic to drive traffic to your website, there are multiple paid traffic sources you can choose from. Pay Per Click is one of them.
Use Pay Per Click Advertising, PPC
You can buy ads on search engines such as Google, Bing and Yahoo. PPC is a search engine marketing strategy that can help you get targeted traffic to your website.
What’s good about pay per click is that you only pay when someone clicks on your website link. And you can also target the keywords that you want to rank for. Click here to understand how pay per click works so you are able to use it to your benefits.
Paid Social Media Marketing
Most social networks have the option for you to buy paid traffic. It might not give you the exact results of targeted traffic like pay per click but is close.
Facebook has affordable social media marketing paid traffic. You can use Facebook Marketing to drive traffic to your website. Facebook allows you to buy traffic, and you can send it directly to your site or blog, from $5 a day.
Twitter, LinkedIn, YouTube and others have the similar option. Learn about them and see if you like them or if you afford them.
I hope you learned something about how to get traffic to your website. I have covered a lot of things in this post. But I know there are other things that you might know that did not feature on this blog post.
Feel free to share your own opinions and if you have any questions regarding this post. You are welcome to ask. I would be happy to assist you.