In this post I will go deeper in explaining how you can internal linking on your blog. If this matter has been confusing you for some time then you’ve come to the right place.
Internal linking, also called interlinking is a technique of linking one or multiple pages on your blog or website. Interlinking is part of the on page seo optimization which is very important for any website’s ranking.
Good for SEO
One of the reasons why you should do interlinking is that it is good for your SEO rankings. When search engines crawl your web pages they look for links within your blog to index it.
Although off page seo links are very important for your site’s ranking, internal links are also as important. Interlinks increase your chances to be found on search engines as much as incoming links.
Provides good user experience
When you include internal links on your blog you make it easy for your readers to move around. A good user experience is an added advantage for your blog.
If your blog visitors come to your site to read one post then eventually for more information related to the one they are on, they are likely to come back for more.
Your blog visitors would like to be able to find out more of your content by clicking on internal links.
Good for page views
Interlinking new posts with older relevant posts increases your page views by allowing visitors to view as many pages as possible.
If your blog visitors come to your blog post and do not find any link, how would they know if you have other posts? This already gives a good reason why you should include internal links on your post.
When you create internal links you should do it in a manner which will feel and look natural. If you have a post talking about a certain topic it would be wise to come up with a related topic. You would then cross link the two posts using relevant keywords.
✅ Improves Website Navigation
Helps users find related content easily, keeping them engaged longer.
✅ Distributes Page Authority
Passes SEO value (link juice) from high-authority pages to others.
✅ Enhances Crawling and Indexing
Google bots follow links to discover and index new content faster.
✅ Reduces Bounce Rate
Encourages users to stay longer by guiding them to other relevant pages.
Use relevant keywords when interlinking your posts
Keywords are the ones which will tell search engines what the page you are linking to is all about. Is good to do keyword research before writing your blog posts. You should include the keywords in the anchor text of your links.
Search engines give a high score to pages that are linked with relevant keywords. This will automatically increase your site rankings.
Use descriptive anchor texts
Instead of using text links like “Click here” or “Learn More” you should find a way to use a meaningful anchor text. The user should know what the link is about so that they can click on it.
For example, if you have a post about “learning how to drive a car” and another post about “obtaining a driving license” it would be good to use keywords that would be meaningful to your readers.
You should use the term click here when it is necessary to do so. But most of your blog posts include a descriptive anchor text.
The text surrounding your links says a lot
When you do your linking, you should try to have other relevant text around the link. Search engines find relevance in the text surrounding your text. Also it makes it easy to click for your readers, because it gives further explanation about the link.
Include your most important links on your sidebar/header or footer section
The sidebar/header is the one of the main sections that your readers will see when they visit your blog. And also is one of the most crawled sections by search engines.
Including the most important links on those pages can increase your internal links. If you have a specific page like a “how to/about” page that you would like your visitors not to miss you can make it a standard page on your blog.
Your blog needs a pillar-cluster structure:
Pillar pages: Broad topic guides (e.g., How to Start a Blog)
Cluster pages: Related, more specific blog posts (e.g., Best Free Blogging Platforms)
💡 Internal link your cluster content back to your pillar page and vice versa.
Don’t just link with “click here” or “this article.” Use keyword-rich anchor text that clearly describes the linked content.
✨ Example: Instead of “click here to learn more,” say “learn how to build an email list from scratch.”
Internal links should add value to the reader. Link only to content that is relevant and helpful.
🔗 Relevant Example: If your post is about SEO, link to another post on on-page SEO techniques.
Avoid adding too many links in a single post — this can dilute link equity and overwhelm the reader.
🔸 Best Practice: Add 3–8 internal links per 1,000 words (depending on your blog length and structure).
Whenever you publish a new post, go back and add internal links from older, relevant posts.
📌 Tip: Keep a list of your top-performing blog posts and look for chances to interlink them.
Keep your blog organized with categories and tags, and link to related content within those groupings.
📂 Example site structure:
/blog/
/blog/seo/
/blog/content-marketing/
/blog/email-marketing/
Here are some expert tips to boost your internal linking strategy:
🎯 Use Dofollow Links
Internal links should be “dofollow” so that search engines can follow and pass authority.
🗺️ Add a Related Posts Section
Use a plugin (like Yet Another Related Posts Plugin) to automatically show related articles.
🔍 Perform Internal Link Audits
Use tools like:
🛠️ Use Internal Linking Plugins (for WordPress blogs)
Consider plugins like:
Unlike off page seo link building, with internal linking you are in control for the most part of it. Therefore you should avoid having broken links on your blog posts.
When search engines find too many broken links on your blog they devalue the page. This could ruin your search engine rankings until you fix those broken links on your blog.
Let’s say you published a post titled “Top Free WordPress Plugins for Beginner Bloggers”. Here’s how you can link it internally:
🔗 In a post titled “How to Start a Blog”, add:
“Once your blog is live, make it functional with these top free WordPress plugins for beginners.”
🔗 In a post titled “Best Blogging Tools for 2025”, you can say:
“WordPress plugins are among the most important blogging tools. See our favorite free plugins for new bloggers.”
If you decide to link to another page using images then you should not forget to include the relevant keywords or meaningful alt text. The alt text will be inside the anchor text and will give the linked image a description.
Make internal linking part of your blogging task, which can take up to 30 minutes of your time. You should give yourself time to build internal links, look for ways to link your older posts together.
Focus on using the relevant keywords so that search engines and your reader can find relevancy.
Internal Links: Point to other pages on your own website.
External Links: Point to other websites.
👉 Learn more about the difference between SEO and SEM
Internal linking is one of the most overlooked yet powerful SEO strategies. When done correctly, it can boost rankings, keep visitors on your site longer, and improve your overall site health. Make it a habit to add meaningful internal links to every blog post you publish.
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