You are probably wondering how you can build an effective digital marketing strategy that works. Well, in this article, we’ll explain more about digital strategy that you can apply to your business.
But first, before we go deeper into the strategy, let’s explain some of the basics. This will help you understand exactly what you need to do from the get-go.
Digital marketing is the use of digital technology to promote businesses or increase product awareness through electronic devices such as:
While internet marketing (aka online marketing) focuses strictly on internet-based promotions, digital marketing covers all electronic channels, including but not limited to the internet.
💡 Did you know? Digital marketing existed before the web! It started with television and electronic billboards long before Tim Berners-Lee invented the World Wide Web.
Related: What is SEO and how it works
Caption: Mobile devices are powerful digital marketing tools.
This is one of the most common marketing techniques today due to the explosion in mobile usage.
Tips:
Caption: TV advertising still plays a major role in digital outreach.
Digital TV marketing is a form of outbound marketing. It’s a powerful tool for small businesses aiming to target local or national audiences.
🔍 Pro Tip: Always calculate ROI (Return on Investment) before booking a TV ad slot.
Caption: High-traffic areas are ideal for digital billboards.
These work similarly to TV ads but are placed in strategic locations:
You can also hire a local digital marketing agency to handle this for you.
The internet is the backbone of modern digital marketing.
📊 With tools like Google Analytics, you can track traffic sources, devices, user behavior, and more.
Caption: A blog gives your business a voice online.
Every small business should have a professional website. Your site is your online storefront.
Learn more: How to start a blog for your business
Caption: Email remains one of the most powerful direct marketing tools.
There are nearly 5 billion email accounts worldwide. Email marketing is ideal for:
Make sure your emails comply with data privacy laws like GDPR and local spam regulations.
Caption: Use social media to grow your business visibility and engagement.
Social media platforms are goldmines for small business marketing. Platforms like:
… offer paid ad options starting as low as $5 per day.
Related: Top free tools for social media marketers
Caption: SEM includes both SEO and paid search like Google Ads.
Search Engine Marketing includes:
Internal Link: How to write for SEO beginners
Caption: Banner ads appear on high-traffic blogs or websites.
This traditional method of online advertising still works when done right.
Some popular platforms include BuySellAds and AdRoll.
The last four marketing strategies are the best internet marketing strategies that you can use to promote your business.
A strong digital marketing strategy combines both online and offline tactics. As a small business, don’t limit yourself to just one channel. Experiment with:
🔗 Bonus Read: 20 Profitable Online Business Ideas to Start in 2025
By aligning these tactics with your business goals, you’ll see measurable results and sustainable growth.
Would you like this post turned into a downloadable PDF lead magnet or optimized for WordPress upload next?
Repurposing content isn’t just a time-saving hack—it’s a smart strategy that lets you squeeze every…
If you’re a blogger or digital marketer, you know the effort it takes to craft…
If there’s one thing financial experts agree on, it’s this: relying on a single source…
Improving your financial literacy doesn’t always mean reading boring textbooks or attending long seminars. Today,…
If you want financial freedom in 2025, you need more than just a regular paycheck…
Want to know exactly what tools successful bloggers use to build and grow profitable blogs?…