Keyword research process: How to do keyword research for SEO
Here’s something most people get wrong when starting a blog or writing content for their web pages, keyword research process. Most of us don’t do it right the first time while it should be the first priority before you start typing anything.
Here’s what I usually hear from people: What’s the point of building something that no one needs. I simply mean that I think whatever it is, will just sit there and be a worthless piece of something.
This article is about teaching you in building something that people need.
Think of it like this, you could be here now reading this post due to typing some keyword related to this article on a search engine. Your search results might have led you to this very post.
What is a keyword?
A keyword is a word or phrase that a user might deliberately type in a search engine, inquiring the results for which they might want to see.
You have to decide what your page should be about. Knowing what you should write about brings you closer to getting the right keyword.
Keyword research is about finding out which keywords you should choose to use in your content writing on a particular page. Is important when you want to get organic traffic to your website.Proper keyword research can help you enhance your content marketing strategy easily.
Free advice about keyword research
One important piece of advice is that you should not decide to write anything before you find out which keyword(s) to use. Another important factor is understanding what people are constantly searching for could be useful.
Knowing that piece of information is as important as writing and makes it easy to reach your target audience.
Combine what you have found about the keyword and your writing skill to produce your own unique content that will be attractive to search engines and your target audience or current readers.
In this keyword research guidelines, here’s what you need to do. I will share some of the most important things you should prioritize before you can start writing any article.
If you have already written some articles then you should see to it that you recheck them and update them to meet your needs so you can improve them to also improve your rankings and reach your target audience.
Here’s what you need to do:
Keyword Brainstorming: You should set some time aside to brainstorm a list of keywords that are related to what you wish to write about.
Write down a list of 5 to 10 keywords that come to mind when you think about that topic.
Always go for three letter words to four letter words which can be easy to rank high on Google.
Let’s say you want to write about the keyword “online property registration” and give an indept details on how it’s done.
Use some keyword reaserach tools to get a proper analysis about the keywords you are targeting.
Keyword Research Tools
We’ll start with the basic tool you use on daily bases, Google auto-complete
What does google suggest for you?
You can go to Google Search and type the keywords “property registration” as shown below. As you can see as soon as I type those words you google shows other keywords that are related to the keywords I was searching for.
Keep in mind that Google suggests this keywords because there are many people searching for them. You can also use those keywords to your advantage.
As you can see Google suggested the following keywords:
“Property registration process”
“Property registration fees”
“Property registration cost”
“Property registration details”
“Property registration calculator”
This are very important keywords that you shouldn’t overlook. They are very important to help you get traffic to your blog or website. But if the keyword appears much lower then it means the are fewer searches about it.
This means you can include the very same keywords suggested by Google. You can even write a single article for each keyword.
And others that you can think of, having an idea about other keywords that could be related to what you might be right about gives you a great advantage over your competitors. The aim is to include those keywords in your pages.
There are few tools that could help you with your keyword brainstorming
There’re several keyword research tools that could help you in your keyword research, they actually help you with a list of related keywords. The good news is that most of them are free and can be accessed over the internet.
There are several google marketing tools that can be of good use to you.
You can use the Google Keyword Planner which is one of the best tools to search for keywords.
In Keyword Planner, when you search for the above targeted keywords, it suggests few more keywords.
Keep in mind that the Google Keyword Planner is a tool used for Google Adwords campaigns. There fow it also show you how competitive that key word is, including others.
Try to find long tail keywords with low competion so that you can create good content for them and rank high on Google or any other search engine.
This were the suggested keywords with low competition from Keyword Planner:
“House registration process”
“procedure for registration of property”
“home registration process”
“flat registration process”
“process of house registration”
You get to see the most relevant keywords related to your topic, and you are also given many other keywords like short-tail keywords and long-tail keywords.
The type of keywords that you should look at while doing a keyword research:
Head Keyword – This are one word keyword eg. Shoes. This type of keywords have high search volume, high competition, they are broad by nature
Short-Tail Keywords – This are could be two or three words keyword eg. Womens Shoes. The are also slightly broad and they have medium search volume, high competition but a lower than head keywords, they have more specific purpose, but medium conversion.
Long-Tail Keywords – These are four word plus keywords eg black woman shoes Johannesburg. They have a low search volume, low competition, high specific purpose, but also high conversion.
What’s good about Google Planner Tool, is that it gives you an option to download a spreadsheet of those keywords, you can analyse them and pick your best keywords. Find other free google tools to help in marketing your business online.
This tool gives you a better view on which keywords have the most competition. If you High next to the keyword then it means a lot of people are competing for that phrase and you might not get to rank high for it.
If you see Medium next to a phrase then it means the search for that keyword is moderate or average if you would like to use that term, meaning you will have a moderate competition for that key phrase.
If you see Low? Now these are the keywords you would like to go for, because there’s low competition for them. If you do your search engine optimization the correct way you will rank high for those keywords. Optimize you pages to rank high and get high organic traffic to your web pages.
How to use Wikipedia for keyword research?
Before I give you the info about using Wikipedia you should know that Wikipedia is only a suggestion tool. Therefor you should use it to get more related keywords by using your potential keyword.
But you should also know that Wikipedia is not just gonna give you keywords easy like that. You need to use a twist to get those keywords out of Wikipedia.
So we gonna search for the keyword “property registration ” + Wikipedia to get suggested keywords from Wikipedia.
You will see that I have highlighted a few keywords that Wikipedia showed me. Those kewords include words like:
- Real property rights
- Registration of land
- Property registration
- Property register
- Title deeds
- Property law
You can even go to page 2 or page 3 of google SERP to find more keywords used on Wikipedia.
Keep in mind that most of the keywords I found while doing this research were short tail keywords accept for the first two keywords. Your case might be different due to the keywords you are targeting.
So you have to be creative as well when it comes to your keyword research. You can add combine the short tail keywords to give you long tail keywords.
Click on the links provided by google search. Go to Wikipedia and look for some of the keywords related to your key phrases.
I managed to find few more keywords on Wikipedia article about Deed registration.
For a comple guide on how to use Wikipedia for keyword research go to this search engine land post.
More advanced keyword research tools
I’ve started showing you how to do key word research for SEO with free basic keyword research tools.
Remember there are free tools and paid tools, free tools might come with few limitations. Which is why I should also suggest some paid tools that are recommended by high profile internet marketers.
As you know you don’t have to pay for most google services which are Google search, Google Auto-Complete, Google Keyword Planner. I’ve also showed you how to use Wikipedia for keyword research.
Now we move on to more advanced keyword research tools. Most of the advanced tools are premium keyword research tools. But some of them have a free trials or a three a minimum of two or three search a day.
Other keyword research tools can you use
Let’s take a look at Ubersuggest first.
Use the Ubersuggest tool, in some instances Google auto-complete gives you few options to select from so if you use Ubersuggest you will get a longer list of highly searched keywords.
You will find few more long tail keywords or keyword ideas that you can select from with Ubersugest
I was able to find this keywords with Ubersuggest, which are very useful for anyone who wants to write an article about property registration.
“Property registration process”
“How to register my property”
“Property registration process + Country” example “Property registration process South Africa ”
So you can can target a specific country which is usually your country.
Ubersuggest is useful in this regard because it also show you Search Volume(SV), Paid Difficuly(PD) and most impontant Search Engine Optimization Difficulty(SD) or SEO Difficulty.
This features are very important. The higher the number the more competitive the keyword. So in this case the Searrch Volume is 10 in the US. This makes the keywords less compempetitive.
Same thing with SEO Difficulty, the value of 13 makes it less competitive as well.
You can also find Content Ideas on Ubersuggest when you search for a keyword. This is important when selecting a Post title. You can play aound with a few titles with your keywords included.
Deep web search engines
Use Deep Web search engines, this a great tools can show you the other side of any topic that you are targeting.
While you do your keyword research if there’s one thing that you should not(don not) forget is to check for competition.
Always check for competition of keywords, there are many tools that you can use for free and premium versions.
Some of the most recommended competition keyword tools that you can use include:
- SEOMoz(Premium but one of the best)
- SERPIQ Keyword Competition Tool(Also Premium and one of the best)
Another important thing to do is to have a clear view of your competitors, you can spy on them, yep, it will give you a great advantage and it could keep you focused on your goal.
This website will have a full report about your competitors, just type in the URL of your competitors and learn about them to see where you can improve in your SEO optimization. www.compete.com, www.keywordspy.com and www.spyfu.com
I have found some useful sites that will give you some good info about your competition,
There’s a long list of keyword research tools, some of the big keyword research tools include the following:
- Ahrefs Keyword Explorer
- Google Trends.
- Bing Keyword Tool
- Search Metrics
- WordStream Keywords and many more
One of the most recommended keyword research tools is Long-Tail Pro. Investing in your keyword research would be saving time since you will be getting value for money, and in return you could earn a decent amount from your investment.
Similar to Ubersuggest but with extra features, the Moz Keyword Explorer is highly recommended. With Moz you can find Montly Volume, SEO Difficulty, Organic CTR(Click Through Rate), Priority and more.
You are able to see Keyword Suggestios which you can use to your advantage. Dont forget to look at SERP Analysis feature which can help your site rank high on search engine results page.
What should you do with those keywords after finding them?
Pick the main keyword which is also known as the “focus keyword” and use it to be the number keyword in your page. And also select your supporting keywords.
Where should you use the keywords?
Use your keywords in any place you can think of, whether it be on web content or social media more especially the focus keywords or the main keyword if you’d like to put it like that.
Include the focus keywords in your web pages, when doing email marketing, in forums, directories, in your videos, in your podcasts, webinars and many other places you can think of.
You should also select your best five to ten supporting keywords. Those supporting keywords will also feature in your page, including them in your page as you write. Having supporting keywords emphasizes the relevance of your page content to the search engines and humans.
If you were to write a blog post about “Property registration”, your best five supporting keywords would be:
“How to register my property”
“House registration process”
“Property registration cost or laws”
“Real property rights”
“receive title deeds”
All of this keywords are taken from the tools we used above while doing our keyword research process.
Where should you place your focus keyword in your page?
When you do your seo writing you need specific placces to include your keywords. Yes there are specific places to place your keywords. This is very important because it plays a good part in search engine ranking, this is part of On-page SEO. Apply keyword research for both on page and off page seo so your site can rank high.
Your focus keyword should be included in this areas of your page:
URL Title – Your URL should also contain the keyword because it is the first to be crawled by search engine spiders. So finding your keyword in that URL will give you an advantage.
Page Title – The page title is just a brief explanation of what your post is about, so including your keyword not only does it help search engine crawlers but humans as well.
Headings – This includes all the headings and subheadings
Meta Tags – Include your keyword in the meta description tag of your page.
Body – This takes us to the keyword density 2-4% rule. Meaning you should keep your main keyword between that 2-4%, this includes everything from the Page Title to the bottom of the page.
Images ALT tag – Most webmasters tend to forget about this but include a short description of the image with your keyword is good practice and good for your keyword research.
Internal Links – You should have a few links that will link to your other pages in your blog. Try to make your links visible and you should not link to another page using the focus keyword.
Make sure you choose the right blogging platform so that it can be easy for you to publish your posts.
Here are 51 Blog post ideas you can write about in case you don’t know what to write about on your blog
The Don’ts of Keyword Research in SEO:
- Do not overuse the focus keyword or any other supporting keyword in you content or else the search engines will penalize you. Learn how search engines work, stick to the keyword density rule and also keep count of the focus keywords.
- Do not hide keywords if you find that you have not put enough keywords on your page. Search engines have ways to trace keywords, should they find that you have not placed them in the readable order you could be toast.
- Don’t overstuff your keyword in the meta tag when describing the page. Have at least one keyword, on the meta tag, one is enough.
- Do not use the same keyword for the two pages or more on one website, use one keyword for each page.
Now that you have almost everything you need to start your keyword research process it would be good to stick to the basics given here on this post.
As you have seen, keyword research starts with Brainstormiing. Select just a few keywords and write them down. Then start with the basic google tools to check other relavent keywords that you can choose from.
Gradually look for better keywords using the above tools including Keyword Planner. Is very impostant to use Keyword Planner especially for someone who intend’s to use pay per click ads to promote a product or service.
Then more on to the more advance keyword tools if you are still not convince about the free tools. The advance research tools can give you an indepth of the whole targeted keywords.
Once you are done selecting the keywords, include them in all your SEO content and paid content ads.The most important places are your post title, url, the body of your post, the meta description and your image titles and alt titles.