In this post I will go deeper in explaining how you can internal linking on your blog. If this matter has been confusing you for some time then you’ve come to the right place.
What is internal linking?
Internal linking, also called interlinking is a technique of linking one or multiple pages on your blog or website. Interlinking is part of the on page seo optimization which is very important for any website’s ranking.
Why should you do internal linking?
Good for SEO
One of the reasons why you should do interlinking is that it is good for your SEO rankings. When search engines crawl your web pages they look for links within your blog to index it.
Provides good user experience
When you include internal links on your blog you make it easy for your readers to move around. A good user experience is an added advantage for your blog.
If your blog visitors come to your site to read one post then eventually for more information related to the one they are on, they are likely to come back for more.
Your blog visitors would like to be able to find out more of your content by clicking on internal links.
Good for page views
Interlinking new posts with older relevant posts increases your page views by allowing visitors to view as many pages as possible.
If your blog visitors come to your blog post and do not find any link, how would they know if you have other posts? This already gives a good reason why you should include internal links on your post.
When you create internal links you should do it in a manner which will feel and look natural. If you have a post talking about a certain topic it would be wise to come up with a related topic. You would then cross link the two posts using relevant keywords.
Use relevant keywords when interlinking your posts
Keywords are the ones which will tell search engines what the page you are linking to is all about. Is good to do keyword research before writing your blog posts. You should include the keywords in the anchor text of your links.
Search engines give a high score to pages that are linked with relevant keywords. This will automatically increase your site rankings.
Use descriptive anchor texts
Instead of using text links like “Click here” or “Learn More” you should find a way to use a meaningful anchor text. The user should know what the link is about so that they can click on it.
For example, if you have a post about “learning how to drive a car” and another post about “obtaining a driving license” it would be good to use keywords that would be meaningful to your readers.
You should use the term click here when it is necessary to do so. But most of your blog posts include a descriptive anchor text.
The text surrounding your links says a lot
When you do your linking, you should try to have other relevant text around the link. Search engines find relevance in the text surrounding your text. Also it makes it easy to click for your readers, because it gives further explanation about the link.
Include your most important links on your sidebar/header or footer section
The sidebar/header is the one of the main sections that your readers will see when they visit your blog. And also is one of the most crawled sections by search engines.
Including the most important links on those pages can increase your internal links. If you have a specific page like a “how to/about” page that you would like your visitors not to miss you can make it a standard page on your blog.
Why should you avoid broken links?
Unlike off page seo link building, with internal linking you are in control for the most part of it. Therefore you should avoid having broken links on your blog posts.
When search engines find too many broken links on your blog they devalue the page. This could ruin your search engine rankings until you fix those broken links on your blog.
In case you use image links
If you decide to link to another page using images then you should not forget to include the relevant keywords or meaningful alt text. The alt text will be inside the anchor text and will give the linked image a description.
Make internal linking part of your blogging task, which can take up to 30 minutes of your time. You should give yourself time to build internal links, look for ways to link your older posts together.
Focus on using the relevant keywords so that search engines and your reader can find relevancy.